What is when a guy says m'lady?

A guy saying "m'lady" is strongly associated with a specific online and real-world subculture, often with negative connotations. Here's a breakdown:

• Intended Meaning: In theory, "m'lady" is a shortening of "my lady," a respectful and courteous form of address intended to show admiration and respect towards a woman. It is meant to evoke a chivalrous or courtly gesture.

• Actual Usage: In practice, it's become heavily linked to the "Nice Guy" archetype and the incel community. These groups often feel entitled to female attention and affection simply because they perceive themselves as being kind or "nice."

• Negative Connotations: When a guy uses "m'lady," particularly in online interactions, it is often seen as:

  • Patronizing: Suggesting the woman is beneath him and he's being deliberately old-fashioned to impress her.
  • Creepy: Coming across as overly familiar or presumptuous.
  • Inauthentic: Being disingenuous in their attempt to gain favor.
  • Entitled: Implies he is expecting a reward (e.g., romantic interest) for his "chivalry."

• Satirical Use: The phrase is also often used satirically to mock the behavior of "nice guys" or incels. In this context, it's meant to be humorous and critical of their attitudes towards women.

• Fedora Association: There is a strong association with the wearing of fedoras, an outdated hat. This ties into the perception of trying too hard to be stylish or sophisticated and trying to look more mature than one's age.